Last Updated on July 9, 2025 by Allen

10 Ways to Upgrade Your Google Business Listing

As a business owner, your Google business listing, also known as Google Business Profile (GBP), plays a huge role in how high your business will be ranked on Google search result pages.

Besides appearing in the search engine results pages, a verified GBP also gives your business some credibility and helps you rank higher in the search results, placing you above other competitors that do not have an SEO strategy. It also enables prospective clients and customers to easily find your business whenever they need your products or services.

In addition to giving your business increased credibility, visibility, and exposure, an upgraded Google business listing page also offers you an avenue to provide more information to your prospects, with the hope of securing sales. Below are some of the top ways to upgrade your Google Business Profile to land more customers.

1. Ensure Correct Details on All Listings

The business name you use on your Google Business Profile should reflect the actual name of your business as your customers know it, and as it is used on your storefront. Details like your business name, address and phone number (NAP) should also be typed correctly on all your listings. Furthermore, use local phone numbers rather than toll-free numbers for each location.

2. Update Your Business Hours Regularly

Another way you can upgrade your Google business listing is to ensure that your business hours are updated with every seasonal, holiday, and permanent change. It is important to always look at your business hours seasonally or every year to make sure that they are in line with your current working hours. Failure to do this can mislead prospective customers. 

3. Verify Your Local Map Pin Location

After verifying your address, take a look at the location on the map and verify that the marker is in the right place. If the marker is not in the right place, you can drag it to the part of the map where your business is located.

4. Select all the Categories That Match Your Business

You can also upgrade your Google business listing by selecting all the categories from the list that apply to your business. For instance, “Sports Bar” would be more relevant in search results than selecting only “Bar.” Doing this will help Google consider your business as a relevant result for all local searches within that category. However, do not misrepresent or overreach your business, because Google will notice and might not be too keen on that.

5. Make Use of Individual Practitioners’ Listings

If your business is a public-facing professional one that deals directly with its customers, your name should be your business name for your Google Business Profile. For such businesses, Google allows you to create a personal page, where you can include your degree designations and a title like Dr., Esq., etc. Such businesses include doctors, dentists, lawyers, insurance agents, real estate agents, financial planners, etc.

6. Include Photos

Attaching quality and storytelling photos to your Google business listings can play a huge role in selling your business. Several surveys have shown that in addition to reviews and opening hours, photos have a substantial positive relationship with consumer engagement.

Photos of your business location help customers find your business and also build the trust that they need to overcome the fear of the unknown when trying a new business.

7. Post Videos

Google business listing also allows you to post videos to your listing, to give search users a broader view of your business. Your videos can be as long as 30 seconds, and Google permits both business owners and customers to upload them.

8. Google Posts

Google Posts is a Google My Business feature that allows you to create posts with content that you want to be displayed to your customers whenever they see your business on Google. You can use it to publish your events, services, and products directly to Google search in the Knowledge Panel and Maps section.

9. Google Q & A

Google Q&A allows local business owners, as well as the public, to answer some of the questions asked by search engine users. It can help keep your customers informed, but it may require some maintenance on your part to protect your business reputation. It is a feature which, when utilized, can keep you ahead of your competition, as most local businesses are not aware of it.

10. Get More Reviews on your Listing

Always encourage your satisfied customers to review your business or service by clicking on “Write a Review” on your business page. Your business will rank higher in local search results when you have more reviews on your business page. Therefore, it will be to your advantage to always ask your customers for feedback and reviews, and also make the process easy for them.

Conclusion: Optimize Your Google Business Listing for Maximum Impact

Each of these strategies can help you improve and elevate your Google Business listing, making your business more visible, credible, and appealing to potential customers. Managing your Google Business Profile effectively is essential, but it doesn’t stop there.

By using a powerful reputation management solution like Review Dingo, you can streamline the entire process—gathering more positive reviews, engaging with customers, and boosting your local SEO all from one easy-to-use platform.

Ready to take your Google Business listing to the next level? Schedule a consultation today and see how Review Dingo can help you attract more prospects and convert more leads.