How to Create a Google Review Link and QR Code

Create the link or QR code

1. Sign into the Google account with authorized profile access.
2. Open the correct Business Profile in Google Search or Maps.
3. Select Read reviews.
4. Select Get more reviews.
5. Copy the review link or use an available sharing option.
6. On a computer browser, save the displayed QR code if needed.

Labels can differ by account, device, and product update. Google currently states that its review QR code can be generated on a computer browser, not on a mobile device.

Test the destination before publishing it

A review request becomes confusing when it opens the wrong location or an outdated profile. Test the link and QR code on more than one device before adding them to printed or automated materials.

• Confirm the business name, address, and location are correct.
• Use a signed-out or ordinary customer view when testing.
• Confirm the customer can choose any rating and write their own review.
• Keep a plain-text or clickable link available alongside a printed QR code.
• Retest after ownership, location, profile, or campaign changes.

Where to share a Google review link

Google suggests sharing a review link or QR code in places such as receipts, thank-you emails, chat follow-up, and in-store displays. Choose touchpoints that follow a real customer experience and fit the business's consent and communication practices.

• a post-service thank-you email;
• a receipt or completed-work message;
• a customer-support follow-up after the issue is closed;
• a printed counter card, appointment card, or approved sign; and
• a customer message where the business has permission to communicate.

Do not send the request only to customers expected to be happy. Apply the approved process consistently to eligible customers.

Use a neutral review request

Thank you for choosing [Business Name]. If you would like to share your experience, you can leave an honest Google review here: [review link].

The request should not ask for five stars, suggest praise or keywords, require a review, or imply that the customer will receive a benefit for a positive outcome. Writing assistance must not replace the customer's own voluntary account of the experience.

Policy and accessibility checks

• Genuine experience: request feedback only from real customers or people with a genuine experience.
• No incentives: do not offer payment, discounts, free goods, services, contest entries, or other benefits for a Google review.
• No review gating: do not route unhappy customers away from the same public review opportunity.
• No rating pressure: the customer chooses the rating, text, photos, and whether to publish.
• Accessible alternative: provide a readable link or other accessible route for people who cannot scan a QR code.
• Consent: follow applicable rules for email, text, and other communications used to deliver the request.

Review Dingo's Google-focused Review Growth service can help establish and operate a consistent request-and-response process. It does not guarantee a review count, rating, ranking, or removal outcome.

Review the managed Review Growth scope →