How Effective is Your Social Media Strategy?

How Effective is Your Social Media Strategy? While everyone tells us that we need to be on social media because it helps our business, the reality is that each company has a specific set of needs. You should consider these questions before you invest your time in a lot of social media.

Social Media vs. Customer Expectations: Are You Falling Behind?

Social Media vs. Customer Expectations: Are You Falling Behind? Many businesses have a problem when it comes to understanding social media customer expectations… what their customers want from them and their social media presence. Customers don’t want a person to person interaction because that is already offered by their friends, instead, they want a company […]

4 Tips for Crafting Effective Social Media Posts

4 Tips for Crafting Effective Social Media Posts While some companies and writers have a good idea about what they want to write when it comes to the content of a social media post, the reality is that there may be many aspects that a person could be clueless with regard to the social media […]

Audit and Repair Your Review Profiles

Audit and Repair Your Review Profiles Knowing which of the review sites is important for your business is definitely a priority, but you also need to focus on the accuracy of your reviews. Many times, review sites will make it easy for you to customize your profile as much as possible. You will need to […]

5 Things You Should Know Before Responding to Negative Reviews

For business owners, feelings of dread usually follow negative reviews as the thought of losing customers is usually brought to mind. However, knowing how to handle negative reviews accurately will have your prospective customers respecting your business, this will drive revenue to you and differentiate your business from your competition. Here are 5 things you […]