Audit and Repair Your Review Profiles Knowing which of the review sites is important for your business is definitely a priority, but you also need to focus on the accuracy of your reviews. Many times, review sites will make it easy for you to customize your profile as much as possible. You will need to […]
Continue reading...Although many companies are now focused on using global search, the reality is that searching locally can bring in immense potential, especially if you want to focus on the clients in your city rather than opting for a worldwide approach. What makes local search very important is the fact that they can provide you with […]
Continue reading...For business owners, feelings of dread usually follow negative reviews as the thought of losing customers is usually brought to mind. However, knowing how to handle negative reviews accurately will have your prospective customers respecting your business, this will drive revenue to you and differentiate your business from your competition. Here are 5 things you […]
Continue reading...When Stars Don’t Align: Navigating Negative Yelp Reviews with Grace The truth is that you can’t please everyone in life. Even great businesses get some negative Yelp reviews from time to time. It sucks. Sometimes businesses mess up and deserve to be called out. Other times a bad review can feel completely undeserved. What to […]
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Brand Marketing in the Age of Authenticity Brand marketing has been around for years, and yet somehow, something is going wrong. For a very long time, the actual specifications of a product were not the most important thing to a customer: instead, they focused on the branding that came with it. Countless studies and surveys […]
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Deals can be made or lost through reputation, and that is something that businesses both large and small are still learning. A company’s online reputation can convince a new customer to join them, and a company’s bad reputation can send them running to the hills.
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