Last Updated on August 19, 2024 by Allen

Boost Your Biz with Facebook Recommendations

 

 

Did you know 1.6 billion people around the world are connected to a small business on Facebook, as Facebook pages have been used by more than 80 million small businesses to promote their brand?

Facebook used to have a system of ratings ranging from one to five stars for business. Recently they have changed this system to Recommendations. People make use of these Recommendations to ask their communities where to go, where to eat, or where to shop. It is more or less like referrals.

Facebook Recommendations is a platform that allows your customers to share richer feedback about their experiences using your products or services. It, therefore, makes you more visible to local searches, makes you a hot cake by attracting more customer traffic to your Facebook Business Page.

Now, the question is: How exactly does Facebook Recommendations work? With Facebook Recommendations, customers can post directly on your page with options to add text, photos, and tags. Simply find the Recommendations section or tab on your Facebook page. Select ‘Yes’ or ‘No’. Selecting ‘Yes’ gives you the opportunity to make a recommendation.

What people share as success stories of your product usage and/or services goes a long way in either promoting or retarding your business prospects. Thus, the quality of services your business or company renders, coupled with an effective advertisement, creates a presence for you in your local community. Customers can therefore give richer endorsements with photos, text, and tags which generate themes with the feedback from Facebook Recommendations.

The following are the perks of having improved customer recommendations:

• Since tags provide an overview of what your business is known for, customers can choose their best options from a list of tags that have been created from past reviews.
• Gifs or pictures are spices to Facebook Recommendations. Thus, Facebook mobile users may choose to upload photos from their phone and use text to provide a recommendation, thereby enhancing your Recommendation outlook.
• Facebook protects the originality of Recommendations and business trust by creating a simple process to protect fraudulent, spam, or paid content that goes beyond Facebook community standards.

Facebook has standards against violence and criminal behavior, respect for intellectual property, safety, integrity and authenticity, content-related requests. Do you have any false Recommendation which goes against these community standards on your Page? Here is how to go about removing it.

• Go to the Recommendation and click … in the top right
• Select “Give feedback on this Recommendation”.
• Follow the on-screen instructions.

Promote your business and attract new customers through the use of Facebook Recommendations and Page themes.

These are the best practices for doing so:

• Earn a Very Responsive Badge for your page: once you are able to respond to 90% of all messages within 15 minutes or less, the Very Responsive Badge will automatically turn on for your page. You may choose tools like Away Messages which help you have the notifications turned on.
• If your business is service-oriented, use the Service Page template and add a services menu so people can browse to see the services you render. Make sure you turn on your Recommendations so customers can review your business. Facebook also makes provision for businesses which are appointment based. You may thus manage your appointment calendar and customers can book directly from your page.
• Restaurants should use the Restaurant Page Template which showcases what you serve
• Retail and e-commerce businesses should use the Shopping Page Template but if you sell through your website, you can update your page action button to drive traffic to your website, and add a Facebook Pixel to track conversions from your website.

You can change your Page’s template at any time by:

• Clicking Settings at the top of your page
• Click Edit on the left column
• Below Templates, click Edit next to your current template
• Click View Details next to the template you want to apply
• Review the new buttons and tabs for your Page and click Apply Template
• Click OK

Other Facebook business page updates include:

• New Mobile Design for ease of interaction with local businesses and find what they need most
• Facebook Local App for speedy and easy location of local businesses around you which are equally most recommended

How can I use Facebook Recommendations to reach people when they are making buying decisions?

Now, that you know the essence of people putting in a good word for your business, Recommendations appear on your page when people are searching, talking about business. Recommendations also made by closest friends will appear first, letting your business establish even greater trust with potential buyers and shoppers.

Now, customers can easily make a reservation at your restaurant; book an appointment at your salon; see the most recent photos, upcoming events, and offers you are advertising, all thanks to Facebook Recommendations.