5 Things You Should Know Before Responding to Negative Reviews

For business owners, feelings of dread usually follow negative reviews as the thought of losing customers is usually brought to mind. However, knowing how to handle negative reviews accurately will have your prospective customers respecting your business, this will drive revenue to you and differentiate your business from your competition. Here are 5 things you […]

Mastering Negative Yelp Reviews: Turn Criticism into Success

Mastering Negative Yelp Reviews: Turn Criticism into Success The truth is that you can’t please everyone in life. Even great businesses get some negative Yelp reviews from time to time. It sucks. Sometimes businesses mess up and deserve to be called out. Other times a bad review can feel completely undeserved. What to do When […]

Brand Marketing: Harness Online Reviews for Success

Brand Marketing in the Age of Authenticity Brand marketing has been around for years, and yet somehow, something is going wrong. For a very long time, the actual specifications of a product were not the most important thing to a customer: instead, they focused on the branding that came with it. Countless studies and surveys […]

Online Reputation in 3 Easy Steps That You Can Take Right Now

Deals can be made or lost through reputation, and that is something that businesses both large and small are still learning. A company’s online reputation can convince a new customer to join them, and a company’s bad reputation can send them running to the hills.

How to Get Yelp Reviews the Right Way

The Proven Dos and Don’ts to Get Yelp Reviews Naturally I know, I know, you want good Yelp reviews, right? Well, here are the dos and don’ts on how to get Yelp reviews. Not just Yelp reviews. Well, the bad news is that Yelp (understandably) doesn’t allow businesses to ask specifically for positive reviews – […]

Improving Employee Engagement With 10 Simple Questions

Fuel Growth: How Employee Engagement Drives Business Excellence Employee engagement is key to a successful business. If your employees are not engaged, and fully supporting the actions, goals, and visions of the company, then who is? They should be the ones championing the way that your business works, and if they are dissatisfied or even […]