Although many companies are now focused on using global search, the reality is that searching locally can bring in immense potential, especially if you want to focus on the clients in your city rather than opting for a worldwide approach. What makes local search very important is the fact that they can provide you with […]
Continue reading...For business owners, feelings of dread usually follow negative reviews as the thought of losing customers is usually brought to mind. However, knowing how to handle negative reviews accurately will have your prospective customers respecting your business, this will drive revenue to you and differentiate your business from your competition. Here are 5 things you […]
Continue reading...When Stars Don’t Align: Navigating Negative Yelp Reviews with Grace The truth is that you can’t please everyone in life. Even great businesses get some negative Yelp reviews from time to time. It sucks. Sometimes businesses mess up and deserve to be called out. Other times a bad review can feel completely undeserved. What to […]
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Brand Marketing in the Age of Authenticity Brand marketing has been around for years, and yet somehow, something is going wrong. For a very long time, the actual specifications of a product were not the most important thing to a customer: instead, they focused on the branding that came with it. Countless studies and surveys […]
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Deals can be made or lost through reputation, and that is something that businesses both large and small are still learning. A company’s online reputation can convince a new customer to join them, and a company’s bad reputation can send them running to the hills.
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The Proven Dos and Don’ts to Get Yelp Reviews Naturally I know, I know, you want good Yelp reviews, right? Well, here are the dos and don’ts on how to get Yelp reviews. Not just Yelp reviews. Well, the bad news is that Yelp (understandably) doesn’t allow businesses to ask specifically for positive reviews – […]
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